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Study the fine art of persuasion.

There are only four goals that anyone can have in communicating from one person to another or to a larger audience. These goals are a recurring theme throughout this book because poetry, and all writing, is a form of communication. One of those goals is to persuade. At first glance, you may not see how persuasion applies to poetry. Have you ever read or heard Andrew Marvell's "To his Coy Mistress"? When you think about it, a large portion of poetry over the years that has been written by men has had the goal of persuading some young damsel into a compromising position. (If it weren't working, it would have stopped long ago.) Some other areas where poetry is used, at least in part, for persuasion are jingle writing, sacred hymns, patriotic songs, and political songs.

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